Thursday 5 January 2023

Review: World of Ek Alankar Block Printed 100% Cotton Cushion Covers

Happy New Year, everyone!

I wish you all a lovely 2023! Every new year I try to change the look of my home, either by adding new curtains, cushions or some decorative pieces. This year I got an opportunity to try out a few products from the well-known Indian fashion brand World of Ek. I chose a neckpiece and 100% pure cotton Alankar block printed cushion covers. So, how was my shopping experience? Did I like the products? To know, keep reading! 

About World of Ek brand:

EK by Ektaa R Kapoor is an endeavour to bring the best of India to your homes. The artistic sensibilities combined with the sublime sensitiveness of India forms the core of the brand. Everything here has a sense of deep rootedness to it. Apart from celebrating the varied handicrafts of India, each product here has been carefully created to fill your space with good vibes.

Products inspired by our rich heritage and ancient wisdom, created for the contemporary Indian home. Handcrafted by Indian artisans who have kept age-old traditions alive across several generations.

My Shopping Experience with World of Ek & Cushion Covers Review:

The World of Ek website features traditional suits, dupattas, home decor stuff to charm jewelleries. 

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I ordered two products for myself - an evil eye necklace and pure cotton cushion covers. Unfortunately, I didn’t receive the neckpiece. The brand completely forgot to place the product inside the packaging! Therefore, I received an empty box without the actual product 😢. Since I had to leave my town the next day, I didn’t file a complaint about the missing product. 

World of Ek alankar block printed cotton cushion covers review
The missing neckpiece! 😒

However, the cushion covers arrived on time and came nicely packed in a soft cotton pouch with the brand name EK.

World of Ek alankar block printed cotton cushion covers review
EK's 100% cotton cushion covers review


These indigo and yellow colored cushion covers are made of pure cotton fabric and natural dyes. The fabric quality is just awesome! 

Inspired by one of the most endearing patterns of all time, Ek’s ‘Alankar’ collection explores a combination of rich, intricate paisley patterns with a vivid colour play. I love this Alankar floral block print work so aesthetically pleasing!

World of Ek alankar block printed cotton cushion covers review
World of Ek alankar block printed cotton cushion covers review

A few years back, I purchased a salwar suit with almost the same Indigo block printing pattern. I wore that suit on many occasions and totally loved it. I am glad I got these cushion covers in the same hand-block print with natural dyes! 

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Since these are absolutely new, I haven’t yet washed them. However, kindly note you need to hand wash them separately as natural colours might bleed (saying from my experiences).

World of Ek alankar block printed cotton cushion covers review
World of Ek alankar block printed cotton cushion covers 

Overall, I am happy with these cushion covers. They look pretty and have enhanced the beauty of my living room. I wish the brand managers were more careful and sent me the neckpiece along with this cushion covers set. 

If you are planning to buy home decor items or ethnic outfits for yourself, then definitely check out EK's collections 😊. I truly liked their jewelry range!


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Have you ever done shopping with World of Ek brand? How was your experience? Please share with me in the comment section below.

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